Rendering a digital element

ABSTRACT

Rendering a digital element is disclosed. An indication that a device is within a region associated with the digital element is received. It is determined that the digital element is to be rendered. A representation of the digital element is generated in a rendered view of the region. The digital element is provided upon receiving an indication that the digital element has been selected.

CROSS REFERENCE TO OTHER APPLICATIONS

This application is a continuation of co-pending U.S. patent applicationSer. No. 13/723,042, entitled RENDERING A DIGITAL ELEMENT filed Dec. 20,2012 which is incorporated herein by reference for all purposes, whichclaims priority to U.S. Provisional Application No. 61/723,208, entitledAUGMENTED REALITY TRACES filed Nov. 6, 2012 which is incorporated hereinby reference for all purposes.

BACKGROUND OF THE INVENTION

The proliferation of digital activity and record keeping, both socialand non-social, has drastically increased one's reliance on mobiledevices to manage social interaction and personal record keeping. Forexample, it is common for a user to manage appointments, photos,personal records, and multiple forms of communication from a singlesmartphone device. As new features are added to mobile devices, newdigital interaction patterns are developed. For example, improvements inlocation positioning technologies have led to the development of routeguidance and location-based searching capabilities on mobile devices. Ascomputing and other features of mobile devices continually improve, newdigital interaction and record keeping capabilities can be developed totake advantage of the device capabilities.

BRIEF DESCRIPTION OF THE DRAWINGS

Various embodiments of the invention are disclosed in the followingdetailed description and the accompanying drawings.

FIG. 1 is a block diagram illustrating an embodiment of a system forrendering a digital element.

FIG. 2 is a diagram illustrating an embodiment of a rendered visualrepresentation of a digital element.

FIG. 3 is a flowchart illustrating an embodiment of a process forplacing a digital element.

FIGS. 4A-4E are diagrams illustrating an example user interface used toplace a digital element.

FIG. 5 is a flowchart illustrating an embodiment of a process forretrieving a digital element.

FIG. 6 is a flowchart illustrating an embodiment of a process forrendering a digital element.

FIG. 7 is a flowchart illustrating an embodiment of a process forretrieving a rendered digital element.

FIGS. 8A-8C are diagrams illustrating an example user interface used toretrieve a digital element.

DETAILED DESCRIPTION

The invention can be implemented in numerous ways, including as aprocess; an apparatus; a system; a composition of matter; a computerprogram product embodied on a computer readable storage medium; and/or aprocessor, such as a processor configured to execute instructions storedon and/or provided by a memory coupled to the processor. In thisspecification, these implementations, or any other form that theinvention may take, may be referred to as techniques. In general, theorder of the steps of disclosed processes may be altered within thescope of the invention. Unless stated otherwise, a component such as aprocessor or a memory described as being configured to perform a taskmay be implemented as a general component that is temporarily configuredto perform the task at a given time or a specific component that ismanufactured to perform the task. As used herein, the term ‘processor’refers to one or more devices, circuits, and/or processing coresconfigured to process data, such as computer program instructions.

A detailed description of one or more embodiments of the invention isprovided below along with accompanying figures that illustrate theprinciples of the invention. The invention is described in connectionwith such embodiments, but the invention is not limited to anyembodiment. The scope of the invention is limited only by the claims andthe invention encompasses numerous alternatives, modifications andequivalents. Numerous specific details are set forth in the followingdescription in order to provide a thorough understanding of theinvention. These details are provided for the purpose of example and theinvention may be practiced according to the claims without some or allof these specific details. For the purpose of clarity, technicalmaterial that is known in the technical fields related to the inventionhas not been described in detail so that the invention is notunnecessarily obscured.

Rendering a digital element associated with a physical region isdisclosed. For example, a digital element such as a message, a record, adigital file, or a coupon is placed by a user for a specificgeographical location. The digital element may be retrieved by one ormore users by visiting the geographical location and using a computingdevice application to retrieve the digital element. In some embodiments,an augmented reality is displayed using the computing device and a userdesiring to retrieve the digital element may view a visualrepresentation of the digital element at the physical location where thedigital element was placed. For example, the user may explore a physicallocation using a mobile device application as a viewer. If any digitalelement of interest exists in the physical location shown in the viewer,an icon representing the digital element is superimposed on the view ofthe physical location to create an augmented reality view of the digitalelement being located at the physical location. In some embodiments, therepresentation of the digital element is associated with an audio and/ortactile feedback. For example, an audio and/or tactile feedback may beprovided via the device to indicate the digital element. If a userdesires to obtain the digital element, the user may indicate that theuser desires to obtain the digital element shown in the viewer of themobile device application.

FIG. 1 is a block diagram illustrating an embodiment of a system forrendering a digital element. Device 102 is connected to server 106 vianetwork 104. Device 102 may include one or more of the following: asmartphone, a tablet computer, a mobile device, a media player, a laptopcomputer, a desktop computer, and any other computing device. Device 102includes application 108, sensor 110, and storage 112. In someembodiments, device 102 is used by a user to place and/or retrieve adigital element. Application 108 may include a software application thatcan be utilized to place, retrieve, and/or open a digital element. Insome embodiments, application 108 includes a web browser. In someembodiments, application 108 includes a native application (e.g., AppleiOS application or Google Android application) for placing and/orretrieving a digital element. Sensor 110 may include one or moresensors: a location sensor, a Global Positioning System (GPS) sensor, awireless local area (Wifi) network sensor, accelerometer, a gyroscopesensor, a device orientation sensor, a light sensor, a camera (e.g,visual pattern matching of location), a proximity sensor, and amicrophone. In some embodiments, information from the sensor is used toplace, retrieve, and/or display a digital element. For example, acurrent location and orientation of device 102 is obtained from sensor110 and this information is used to determine which digital element torender on a screen of device 110.

In some embodiments, storage 112 stores configuration information,preferences, content, cached information, a list/database, and/or otherinformation associated with one or more digital elements. For example,storage 112 includes user configuration information and a cacheddatabase of digital elements located near device 102. In someembodiments, device 102 provides an augmented reality view displayed ona screen of device 102. For example, an environment such as an imagecaptured by a camera (e.g., sensor 110) of device 102 is modified toinclude a visual, sonic (e.g., audio) and/or somatic (e.g., tactile)representation of a digital element placed at a physical locationdepicted in the captured image. A user may navigate the augmentedreality view by moving device 102 in the physical world and acorresponding view of the physical world captured by the camera ofdevice 102 is augmented with visual, audio and tactile (e.g., hapticfeedback) representations of digital elements at appropriate locationsand displayed on a screen of device 102. In some embodiments, ratherthan using images from a camera of device 102 to display the augmentedreality world, a previously captured image and/or a virtual image may beutilized. In some embodiments, a user may retrieve/capture a digitalelement by performing a gesture with device 102 at an appropriatephysical location by performing an input movement (e.g., touch detectedon a touch screen of device 102 or a specific physical movement ofdevice 102 detected by sensor 110).

Server 106 may include a web server, a virtual server, and/or any otherserver that can provide information to device 102. In some embodiments,device 102 obtains information from server 106 via network 104. In someembodiments, application 108 communicates with server 106 to obtain oneor more digital elements located near a location detected by sensor 110.For example, a location detected by sensor 110 is provided to server 106and server 106 provides a list of digital elements (e.g., obtained fromstorage 114) that are located near the location and allowed to beaccessed by a user of device 102. Device 102 renders a visualrepresentation of the digital elements at appropriate locations withinan augmented reality world view. When a user of device 102 selects aspecific digital element, device 102 requests the specific digitalelement and the requested digital element is provided by server 106 fromstorage 114 and/or from a cached or local storage such as storage 112.Storage 114 is connected to server 106. Storage 114 may store useraccount information, digital elements, metadata associated with digitalelements, and/or any other information associated with digital elements.For example, storage 114 includes a database repository of digitalelements. In some embodiments, when a digital element is placed at aphysical location using device 102, the digital element is provided toserver 106 for storage in storage 114. In some embodiments, one or moreplaced digital elements may be private (e.g., only stored in storage112) to device 102 and not provided to server 106 for storage. In someembodiments, storage 114 is directly connected to network 104 and server106 may access storage 114 via network 104.

Examples of network 104 include one or more of the following: a director indirect physical communication connection, mobile communicationnetwork, Internet, intranet, Local Area Network, Wide Area Network,Storage Area Network, and any other form of connecting two or moresystems, components, or storage devices together. In variousembodiments, the components shown in FIG. 1 may exist in variouscombinations of hardware machines. One or more of the components shownin FIG. 1 may be included in the same machine. Other communication pathsmay exist and the example of FIG. 1 has been simplified to illustratethe example clearly. Although single instances of components have beenshown to simplify the diagram, additional instances of any of thecomponents shown in FIG. 1 may exist. For example, multiple devices maybe communicating with multiple servers that may be utilizing a clusterof server storage. Additional applications may be hosted by client 102.Components not shown in FIG. 1 may also exist.

FIG. 2 is a diagram illustrating an embodiment of a rendered visualrepresentation of a digital element. Device 202 is a smartphone device.In some embodiments, device 202 is included in device 102 of FIG. 1.Device 202 includes screen 204 showing an augmented reality view ofenvironment 200. Specifically, screen 204 is showing a train stationplatform and the view of the train station platform has been augmentedwith a display of a visual representation of digital element 206 placedat a physical location of the train station platform. A user may havediscovered digital element 206 by moving device 202 around environment200. As device 202 is moved around environment 200, display 204 displaysa view of environment 200. The view of environment 200 may have beenobtained from a camera of device 202 and/or a previouslycaptured/generated visual image. Digital element 206 was placed at thephysical location by a user. The same or different user may obtaindigital element 206 by visiting the physical location and finding thedevice through a display of a device, as shown in FIG. 2. Digitalelement 206 is represented by a graphical “kiss” icon.

In order to obtain the digital element 206 displayed on screen 204, auser may perform a gesture with device 202. For example, a user may berequired to swing device 202 in a semicircular motion to act outcapturing digital element 206 displayed on screen 204. In someembodiments, when digital element 206 is obtained, a message associatedwith digital element 206 may be obtained. For example, digital element206 represents a text message left for a user of device 202 by anotheruser that has previously visited the physical location of digitalelement 206. In some embodiments, although a visual representation of adigital element can be seen on a display viewer screen, the digitalelement may not be able to be obtained until the device is closer to alocation of the digital element. For example, as the device is movedcloser to the location of the digital element, a visual representationof the digital element becomes larger. In some embodiments, when thedigital element is able to be obtained, an indication is provided. Forexample, the visual representation may blink, move, wiggle, glow,pulsate, and/or change color to indicate that the element can beobtained. In some embodiments, device 202 may vibrate and/or emit asound to indicate that the element can be obtained.

FIG. 3 is a flowchart illustrating an embodiment of a process forplacing a digital element. The process of FIG. 3 may be implemented ondevice 102 and/or server 106 of FIG. 1. At 302, a selection of a digitalelement is received. In some embodiments, receiving the selection of thedigital element includes receiving an indication of a digital element tobe placed. Examples of the digital element include one or more of thefollowing: a text, a message, an image, an audio, a video, a route, alocation identifier, a link, an icon, a coupon, a key, a geographicalreference, a file, a promotion, an advertisement, a monetary object, andan interactive element. For example, a user may select to leave amessage for another user. In another example, a user may select to leavea personal record to remember about a particular location. In anotherexample, a user may select to leave a clue and/or a digital key that canbe used to determine/access content in a scavenger hunt. In anotherexample, a user may select to leave a coupon that can be redeemed toobtain a specified item from a merchant. In another example, a user mayselect to leave an interactive element that guides a receiver of thedigital element to one or more locations (e.g., tour, on screenguidance, an arrow, on screen bird that a user can follow by physicallymoving to a location on a flight path of the on screen bird, etc.). Invarious embodiments, a digital element may be utilized to provide one ormore of the following: a guided tour, a game, a gift, record a memory,record an event at a physical location, a coupon, a promotion, anadvertisement, an event, an educational experience, an exercise, acheckpoint, a waypoint, and a social experience.

In some embodiments, a user may select a type of digital content from alist of possible digital elements to place. In some embodiments, a usermay generate a new type of digital element to place. In someembodiments, a type of digital element that can be left is determinedbased on one or more factors. For example, only certain type(s) ofdigital content may be placed at a particular location. Examples of thefactors used to determine the type of digital content that can be leftinclude one or more of the following: information obtained from one ormore sensors of a user device (e.g., information from sensor 110 of FIG.1), a status associated with a physical location, a time value, atemperature, a location where the digital content is to be placed, auser preference, a user account setting, a user privilege, a userstatus, information associated with a user placing the digital element,information associated with an intended recipient of the digitalelement, other digital elements at or near the physical location,information obtained from an Internet source, and information obtainedfrom a server (e.g., information from server 106 of FIG. 1).

At 304, a configuration of the digital element is received. In someembodiments, the configuration includes a specification of a visualrepresentation of the digital element to be placed. For example, anicon, a color and a size to be used to represent the digital element maybe received. In some embodiments, the configuration includes aspecification of one or more configuration parameters specific to thetype of digital content to be placed. For example, a text content of amessage to be left is received. In another example, a file to be left isreceived. In another example, a specification of an item, a quantity,and a merchant of a redeemable coupon are received. In some embodiments,the configuration includes a specification of which user(s) may retrievethe digital content to be placed. In some embodiments, a user mayspecify that the digital content can be retrieved by everyone (i.e.,public), only by the user placing the digital content (i.e., private),only by members belonging to one or more specified groups, or only byspecified users. In some embodiments, the configuration includes one ormore time parameters associated with the digital element. For example, auser may provide a time period when the digital content can beretrieved. In some embodiments, the configuration includes aspecification of a restriction on the number of times the digitalelement can be retrieved. In some embodiments, the configurationincludes a specification of how to notify potential receiver(s) of thedigital element to be placed. For example, a user is able to send anotification (e.g., email, instant message, SMS, Twitter Tweet, Facebookposting, etc.) of the existence of the digital element to one or moreusers and configure whether an alert (e.g., vibration, sound, visualalert, etc.) will be provided when a user who is able to retrieve thedigital element is near the physical location of the digital element.

At 306, a location associated with the digital element is determined. Insome embodiments, the location is at least in part determined to be acurrent physical location of a device being used to place the digitalelement. In some embodiments, at least a portion of the location of thedigital element to be placed is automatically determined using one ormore of the following associated with the device being used to place thedigital element: GPS data, an Internet Protocol (IP) address, a Wifipositioning data, a cellular signal positioning data, a captured image(e.g., machine vision utilizing visual pattern matching to determinelocation), a captured audio, and a user provided location identifier. Insome embodiments, the digital element is only allowed to be placed atthe physical location of the device being used to place the digitalelement. In some embodiments, the digital element may be placed within ageographical boundary associated with the device being used to place thedigital element. For example, the digital element may be placed within aspecified distance from the location of the device. In some embodiments,the digital element may be placed in any location regardless of thedevice location. In some embodiments, the digital element may be placedat a location specified by a user. For example, a user may select alocation from a map where the digital element is to be placed. In someembodiments, a user may specify a location within an environment viewdisplayed on the device. For example, a user may select a location in animage captured by a camera on the device. In some embodiments, thelocation of the digital element includes a location point. In someembodiments, the location of the digital element includes a region. Insome embodiments, the location associated with digital element isdynamically modified. For example, a region associated with the digitalelement becomes smaller and/or larger based at least in part on a timevalue, an elapsed time, a number of times the digital element has beenobtained, and/or any other changing factor. In some embodiments, thelocation of the digital element includes a specification of one or moreof the following: a latitude, a longitude, an elevation, a region shape,and a region.

At 308, the digital element is finalized for placement. In someembodiments, finalizing the digital element includes associating theprovided digital element with the determined location to enable one ormore users to retrieve the digital element from the location. In someembodiments, finalizing the digital element for placement includesstoring the digital element and/or metadata associated with the digitalelement in a storage such as storage 112 and/or 114 of FIG. 1. In someembodiments, finalizing the digital element for placement includesreceiving at a server from a user device the digital element and/ormetadata associated with the digital element. In some embodiments,finalizing the digital element for placement includes associating thedigital element with one or more user accounts. For example, the digitalelement is associated with an identifier that identifies a user accountof a user that created the digital element and one or more otheridentifiers identify user account(s) of one or more other users that areable to access the digital element.

FIGS. 4A-4E are diagrams illustrating an example user interface used toplace a digital element. In some embodiments, FIGS. 4A-4E illustrate atleast a portion of the process of FIG. 3. FIG. 4A shows a user holdingdevice 402 that is running an application that can be used to place adigital element. In some embodiments, device 402 is device 102 ofFIG. 1. Screen 404 is displaying a list of types of digital elementsthat can be placed. FIG. 4B shows screen 406 that is displaying aconfiguration screen after a “KISS” type of digital element has beenselected by a user on screen 404 of FIG. 4A. The “KISS” type of digitalelement may be configured to be sent to one or more selected users byselecting the “Send to friend” option on screen 406. The “KISS” type ofdigital element may be configured to be publicly available to any userby selecting the “Broadcast publicly” option on screen 406. The “KISS”type of digital element may be personalized by selecting the“Personalise” option on screen 406. FIG. 4C shows screen 408 that isdisplaying personalization options after the “Personalise” option wasselected on screen 406 of FIG. 4B. The “KISS” digital element may bepersonalized by adding a personal text message (e.g., by selecting the“Add message” option), changing the color of the visual representationof the digital element (e.g., by selecting the “Colour” option),changing the shading pattern of the visual representation of the digitalelement (e.g., by selecting the “Pattern” option), and a personalphotograph may be attached to the “KISS” digital element (e.g., byselecting the “Attach photo” option). After the digital element has beenconfigured and personalized, FIG. 4D shows screen 410 that is displayingoptions to determine a physical location associated with the digitalelement. By selecting the “Here” option, a geographical location of thedevice may be automatically determined (e.g., using GPS, Wifi and/orCellular signal location data) and associated with the digital element.By selecting the “Use google maps” option, a geographical location ofthe device may be provided by a user by selecting a location on adisplayed map. FIG. 4E shows screen 412 confirming the placement of thedigital element after the location of the digital element has beendetermined. Screen 412 confirms that the “KISS” digital element has beenplaced at “Baker Street Station” by user “Sarah Roberts.”

FIG. 5 is a flowchart illustrating an embodiment of a process forretrieving a digital element. In some embodiments, at least a portion ofFIG. 5 is used to retrieve a digital element left using at least aportion of the process of FIG. 3. The process of FIG. 5 may beimplemented on device 102 of FIG. 1.

At 502, a user is authenticated. In some embodiments, authenticating theuser includes verifying a user account identifier and a password. Forexample, a user executes application 108 and provides a user identifierand a password to log into one or more services of server 106 of FIG. 1.In some embodiments, authenticating the user includes sending a useraccount identifier and password to a server and receiving a verificationthat the user account has been authenticated. In some embodiments, theuser account is associated with one or more preferences/configurationsand the preferences/configurations associated with the authenticateduser are obtained from a storage such as storage 112 and/or storage 114of FIG. 1. For example, the user account is associated with userconfiguration of desired digital elements (e.g., desired digitalelements to be notified when physically near the digital elements),allowed digital elements (e.g., digital elements allowed to be obtainedby the user of the user account), and/or one or more other associatedusers (e.g., user has access to one or more digital elements placed byfriend users or other allowed users). In some embodiments, a user maysubscribe to digital elements of another user. For example, a celebrityuser may make the celebrity user's digital element public and allow asubscribing user access to the celebrity user's digital elements and isnotified of the celebrity user's digital elements.

At 504, a location associated with the user is determined. In someembodiments, determining the location includes determining a physicallocation of a device that is to be used to obtain a digital element. Forexample, determining the physical location includes determining thephysical location of device 102 of FIG. 1. In some embodiments,determining the location includes automatically determining a locationusing one or more of the following: GPS data, an IP address, a WiFipositioning data, a cellular signal positioning data, a captured image(e.g., machine vision utilizing visual pattern matching to determinelocation), a captured audio, and a user provided location identifier. Insome embodiments, a user may specify a location identifier. For example,a user may select a location from a map. In some embodiments, thelocation cannot be specified by a user and must be determined usingdetected information. In some embodiments, determining the locationincludes at least in part detecting a location and at least in partreceiving a user provided location identification. For example, ageneral location is detected using one or more location sensors and auser is provided a plurality of possible locations within the generallocation for selection. In some embodiments, determining the locationincludes using information from sensor 110 of FIG. 1.

At 506, based on the determined location and user configuration,matching digital elements are requested. In some embodiments, using theuser configuration associated with the authenticated user in 502 andlocation determined in 504, a request is made to obtain a list ofdigital elements that match a desired criteria. For example, the userconfiguration includes an identification of one or more types, users,distance values, and/or other filters/preferences associated withdigital elements desired by a user. The determined location may be usedto identify relevant digital elements that are near the determinedlocation (e.g., within a predetermined, user configured, and/ordynamically determined distance from the determined location). In someembodiments, requesting the matching digital elements includes sendingthe request to a server such as server 106 of FIG. 1. In someembodiments, requesting the matching digital elements includes obtaininga list of matching digital elements from a storage such as storage 112and/or storage 114 of FIG. 1. In some embodiments, matching digitalelements are requested based on the determined location and a useridentifier. For example, any digital element within a predetermined,configured and/or dynamically determined distance from the determinedlocation that are allowed to be received by a user of the useridentifier is requested.

At 508, an identification of one or more elements is received. In someembodiments, receiving the identification includes receiving a list ofone or more elements that match a criteria. In some embodiments, theidentification identifies digital elements that match informationprovided in 506. For example, the identification includes a list ofobtainable digital elements that are located within a predetermined,configurable and/or dynamically determined distance from the providedlocation. In some embodiments, the identification only identifiesdigital elements that are allowed to be obtained by an identified user.For example, a provided user identifier is used to obtain user accountinformation and the user account information (e.g., user preferences,associated users, other/previous digital elements placed/obtained by theuser, etc.) is used (e.g., by a server) to determine a list of digitalelements allowed to be accessed by the user. In some embodiments, theidentification identifies digital elements based at least in part on astatus associated with a determined location and/or a digital element.For example, one or more elements may be obtained a predetermined amountof times and an element may have reached the predetermined limit. Inanother example, one or more elements may only be obtained at aspecified time and the element(s) are identified in the identificationif a current time matches the specified time. In another example, one ormore elements may only be obtained at a specified weather condition(e.g., specified temperature, precipitation, etc.) and the element(s)are identified in the identification if a current weather of thedetermined location matches the specified weather condition.

In some embodiments, one or more elements may only be obtained by one ormore allowed users and the element(s) are identified in theidentification if a user is included in the allowed users. In someembodiments, the identification is received from a storage such asstorage 112 and/or storage 114 of FIG. 1. In some embodiments, theidentification is received from a server such as server 106 of FIG. 1.In some embodiments, the identification includes contents of digitalelement(s) identified by the identification. In some embodiments, theidentification includes metadata associated with the digital element(s)identified by the identification. Examples of the metadata includeinformation about a digital element, a rule defining how and/or when adigital element can be obtained (e.g., time restriction associated witha digital element), information about a visual representation of adigital element (e.g., image/animation to be rendered to display avisual representation of a digital element in an augmented realityview), information about a sonic representation of a digital element(e.g., sound to be rendered to indicate a representation of a digitalelement in an augmented reality world), information about a somaticrepresentation of a digital element (e.g., tactile/haptic feedback to berendered to indicate a representation of a digital element in anaugmented reality world) and information about a notification associatedwith a digital element (e.g., vibration or sound notification, if any,when near a digital element). In some embodiments, one or more digitalelements identified in the received identification are selected usingone or more user preferences. For example, a user may be only interestedin a specified type of digital element. In another example, a user maybe only interested in digital element(s) placed by a specific user. Insome embodiments, the identification of one or more elements isperiodically and/or dynamically received. For example, as a physicallocation of a device receiving the identification changes and/or asdigital elements are updated, updated identification is received asupdated and/or at a periodic interval.

In some embodiments, one or more digital elements identified in theidentification are associated with a notification. For example, a userof a device may not be actively paying attention to the device and/or anapplication such as application 108 of FIG. 1 that can be used to obtaindigital elements. When the device is physically located within adistance (e.g., a predetermined, configurable, and/or dynamicallydetermined distance) from a location where a digital element identifiedin the identification is placed, a notification may be provided usingthe device to alert a user that a digital element of interest is locatednear the device. Examples of the notification include audio, tactile(e.g., vibration), and visual notifications. In some embodiments, atleast a portion of a configuration on whether and/or how to provide thenotification for a particular digital element may be included in theidentification received in 508. In some embodiments, at least a portionof a configuration on whether and/or how to provide the notification fora particular digital element may be obtained from a user preferenceand/or user account information.

FIG. 6 is a flowchart illustrating an embodiment of a process forrendering a digital element. In some embodiments, the process of FIG. 6is at least in part included in step 508 of FIG. 5. The process of FIG.6 may be at least in part implemented in device 102 of FIG. 1.

At 602, a digital element to render is selected. In some embodiments,selecting the digital element includes receiving at least a portion ofthe identification received in 508 of FIG. 5. For example, an obtainabledigital element within a preconfigured distance is selected. In someembodiments, the digital element to be rendered is associated with anaugmented reality view to be displayed on a screen of a device such asdevice 102 of FIG. 1. For example, an identification of digitalelement(s) physically located near the device was received in step 508of FIG. 5 and stored in a storage such as storage 112 of FIG. 1. A usermay utilize the device to display an augmented reality view of thesurrounding physical location, and if a digital element identified inthe identification is physically located in the location to be displayedin the augmented reality view, the digital element is selected to berendered. In some embodiments, selecting the digital element includescomparing a detected physical location and orientation of a device withplacement locations associated with identified digital elements andselecting one or more digital elements that are within physical view ofthe device (e.g., located at a location depicted in an image capturedwith a camera of the device).

At 604, a visual representation associated with the selected digitalelement is determined. In some embodiments, determining the visualrepresentation includes determining an image and/or animation to bedisplayed in an augmented reality view to indicate a presence of adigital element at a location. In some embodiments, at least a portionof the specification of the visual representation is included in dataselected in 602. In some embodiments, at least a portion of thespecification of the visual representation is included in data receivedfrom a server, such as identification data received in step 508 of FIG.5. The visual representation may include an image, an animation, anicon, a color specification, a size specification, and a notification toprovide to indicate the digital element may be obtained. In someembodiments, determining the visual representation includes scalingand/or modifying (e.g., using visual perspective rules) animage/animation representation of the selected digital element based ona relative location of the digital element with respect to a distanceand/or orientation of a device to render the visual representation.

In some embodiments, a sonic representation associated with the selecteddigital element is determined. In some embodiments, determining thesonic representation includes determining an audio to be produced in anaugmented reality world to indicate a presence of a digital element at alocation. In some embodiments, determining the sonic representationincludes scaling and/or modifying an audio representation of theselected digital element based on a relative location of the digitalelement with respect to a distance and/or orientation of a device torender the audio representation. For example, a volume and/or tone ofthe audio representation may be increased as the digital element islocated relatively closer to the device, and the volume and/or tone ofthe audio representation may be decreased as the digital element islocated relatively further away from the device.

In some embodiments, a somatic representation associated with theselected digital element is determined. In some embodiments, determiningthe somatic representation includes determining a tactile/hapticfeedback to be produced in an augmented reality world to indicate apresence of a digital element at a location. In some embodiments,determining the somatic representation includes scaling and/or modifyinga tactile/haptic representation of the selected digital element based ona relative location of the digital element with respect to a distanceand/or orientation of a device to render the somatic representation. Forexample, an intensity and/or pattern of the tactile/hapticrepresentation may be increased as the digital element is locatedrelatively closer to the device, and the intensity and/or pattern of thetactile/haptic representation may be decreased as the digital element islocated relatively further away from the device.

At 606, a rendering location associated with the selected digitalelement is determined. In some embodiments, determining the renderinglocation includes determining the placement location of the selecteddigital element. In some embodiments, at least a portion of therendering location is included in data selected in 602. In someembodiments, at least a portion of the rendering location is included indata received from a server, such as identification data received atstep 508 of FIG. 5. In some embodiments, the rendering location includesone or more of the following: a latitude, a longitude, an elevation, aregion shape, and a region. In some embodiments, a default elevationvalue is utilized. In some embodiments, determining the locationincludes determining a location within an augmented reality view thatcorresponds to the placement location of the digital element. In someembodiments, the location associated with digital element is dynamicallymodified. For example, a region associated with the digital elementbecomes smaller and/or larger based at least in part on a time value, anelapsed time, a number of times the digital element has been obtained,and/or any other changing factor.

At 608, a world view associated with a location and an orientation of adevice is determined. In some embodiments, the world view is to beaugmented to provide the augmented reality view with a rendered visual,sonic and/or somatic representation of a digital element. In someembodiments, an image captured by a camera (e.g., sensor 110 of FIG. 1)of the device is to be modified to include a visual representation ofthe digital element placed at a location depicted in the captured image.A user may navigate the augmented reality world by moving the device inthe physical world and a corresponding view of the physical worldcaptured by the camera of the device is augmented with visual, sonicand/or somatic representations of digital elements at appropriatelocations and displayed on a screen of the device. In some embodiments,rather than using images from a camera of the device to display theaugmented reality world, determining the world view that includesobtaining a previously captured image and/or a virtual image may beutilized (e.g., an image matching a current location and orientation ofthe device).

At 610, the determined visual representation of the digital element isrendered over the determined world view. In some embodiments, renderingthe visual representation includes superimposing the visualrepresentation of the digital element (e.g., appropriately scaled/skewedfollowing visual perspective rules) based on a distance between aviewing device and digital element location at the appropriate locationon the determined world view corresponding to the location of thedigital element. The created augmented reality view displays the digitalelement as being placed within the augmented reality world. As thedevice moves closer to the location of the digital element, the visualrepresentation of the digital element may be scaled (e.g., to becomelarger) to follow visual perspective rules in creating an illusion thatthe user approaching closer to the digital element. In some embodiments,the rendering of the digital element is associated with an audio and/ortactile feedback. For example, an audio and/or tactile feedback may beprovided via the device to indicate the digital element.

FIG. 7 is a flowchart illustrating an embodiment of a process forretrieving a rendered digital element. The process of FIG. 7 may be atleast in part implemented in device 102 and/or sever 106 of FIG. 1. Insome embodiments, the process of FIG. 7 is used at least in part toobtain content of a digital element rendered in an augmented realityview. For example, the process of FIG. 6 is used to provide a renderedview of a digital element that may be obtained. In some embodiments,although a visual representation of a digital element can be seen on adisplay screen, the digital element may not be able to be obtained untilthe device is closer to a location of the digital element. For example,as the device is moved closer to the location of the digital element, avisual, sonic and/or somatic representation of the digital elementbecomes larger. In some embodiments, when the digital element is able tobe obtained, an indication is provided. For example, the visualrepresentation may blink, glow, pulsate, and/or change color to indicatethat the element can be obtained. In some embodiments, the device mayvibrate and/or emit a sound to indicate that the element can beobtained.

At 702, an indication of a selected digital element is received. In someembodiments, a displayed digital element that is able to be obtained maybe selected to be obtained by providing a gesture input. For example, avisual representation of a digital element that is displayed in anaugmented reality view may be selected by a user to be obtained at leastin part by touching the visual representation on a touch screen display.In some embodiments, a user may perform a movement/gesture (e.g.,detected using an accelerometer, orientation sensor, compass, and/orgyroscope) with a device rendering the digital element to select adigital element to be obtained. For example, a user may be required toswing the device in a semicircular motion to act out capturing therendered digital element. In another example, a user may be required torub the visual representation of the desired digital element displayedon a touchscreen surface to act out scratching a scratch card to revealthe digital element contents.

At 704, the indication is processed. In some embodiments, processing theindication includes determining an identifier of the selected digitalelement. In some embodiments, processing the indication includesdetermining how and/or where to obtain contents of the selected digitalelement. In some embodiments, processing the digital element includesmodifying and/or storing data associated with the digital element toindicate that the digital element has been retrieved by a specifieduser. In some embodiments, processing the digital element includesverifying that the selected digital element is allowed to be obtained bythe user. In some embodiments, processing the indication includesobtaining contents of the selected digital element. In some embodiments,the contents may be obtained from a storage such as storage 112 and/orstorage 114 of FIG. 1.

At 706, contents of the selected digital element are provided. In someembodiments, providing the contents includes displaying text, image,video, and/or other content associated with the digital element. In someembodiments, providing the contents includes displaying the contentsusing the application used to render the visual representation of theselected digital element. In some embodiments, providing the contentsincludes opening the contents using a different application than theapplication used to render the visual representation of the selecteddigital element. For example, the contents include a spreadsheet fileand the spreadsheet file is opened using a spreadsheet application.

At 708, data associated with the selected digital element is received.In some embodiments, data such as utilization statistics, utilizationbehavior, and other utilization metric associated with provided contentsof the digital element and/or other data of the digital element isreceived at a server such as server 106 of FIG. 1. In some embodiments,the received data may be used to research utilization behavior. In someembodiments, the provided data is used to update configurationsassociated with the selected digital element. For example, the selecteddigital element can be accessed a limited number of times and theconfiguration that tracks the number of times the digital element hasbeen accessed is updated using the received data.

FIGS. 8A-8C are diagrams illustrating an example user interface used toretrieve a digital element. In some embodiments, FIGS. 8A-C illustrateat least a portion of the process of FIGS. 5-7. FIG. 8A shows a userholding device 802 that is running an application that can be used torender and retrieve a digital element. In some embodiments, device 802is device 102 of FIG. 1. Screen 804 is displaying a notification thatanother person has placed a “KISS” digital element (e.g., trace) at the“Baker Street Station” location for the user of device 802. In someembodiments, the notification shown in screen 804 is provided with anaudio and/or tactile notification. In some embodiments, the notificationshown in screen 804 was provided when the digital element was placed. Insome embodiments, the notification shown in screen 804 was provided whendevice 802 was within a specified distance from the placement locationof the digital element. FIG. 8B shows screen 806 that is displaying anaugmented reality view of the “Baker Street Station” location where thedigital element was placed. In screen 406, a visual representation ofthe digital element is rendered on top of a world view of the “BakerStreet Station” location captured using a camera of device 802. FIG. 8Cshows screen 808 that is displaying text message content of the digitalelement after a user of device 802 has performed a gesture to indicatethat the user desires to obtain contents of the displayed digitalelement.

Although the foregoing embodiments have been described in some detailfor purposes of clarity of understanding, the invention is not limitedto the details provided. There are many alternative ways of implementingthe invention. The disclosed embodiments are illustrative and notrestrictive.

What is claimed is:
 1. A system, comprising: a memory configured tostore a digital element, wherein the digital element is associated witha region; and a processor configured to: receive an indication that thesystem is within a field of view of the digital element but not withinthe region; determine that the digital element is to be rendered;generate an augmented reality representation of the digital element in arendered view of the region without allowing access to a monetary valueof the digital element, wherein the augmented reality representation ofthe digital element is not indicated as being obtainable; receive anindication that the system is within the region and in response visuallyindicate that the augmented reality representation of the digitalelement is obtainable; receive a user selection indication that selectsthe generated augmented reality representation to obtain the digitalelement; and provide access to the monetary value of the digital elementupon receiving the user selection indication.
 2. The system of claim 1,wherein the digital element was received from a server at least in partin response to sending a location identifier of the system.
 3. Thesystem of claim 1, wherein the digital element may be only accessed byone or more specified users.
 4. The system of claim 1, wherein thedigital element includes content provided by a first user for anotheruser.
 5. The system of claim 1, wherein the digital element includescontent private to a single user.
 6. The system of claim 1, wherein thedigital element is associated with a restriction based at least in parton a number of times the digital element may be accessed.
 7. The systemof claim 1, wherein the digital element is associated with a restrictionbased at least in part on a time when the digital element may beaccessed.
 8. The system of claim 1, wherein the digital element isassociated with a restriction based at least in part on a statusassociated with the region.
 9. The system of claim 1, wherein the regionencompasses a physical location within a predetermined distance from aphysical location point.
 10. The system of claim 1, wherein theindication that the system is within the region is provided at least inpart by comparing a determined physical location with a placementlocation of the digital element.
 11. The system of claim 1, wherein theindication that the system is within the region is provided at least inpart by using a location sensor included in the system.
 12. The systemof claim 1, wherein the indication that the digital element has beenselected is received in response to a user gesture input.
 13. The systemof claim 1, wherein the digital element includes a coupon.
 14. Thesystem of claim 13, wherein the coupon can be only redeemed to obtain aspecified item.
 15. The system of claim 13, wherein the coupon can beonly redeemed at a specified merchant.
 16. The system of claim 1,wherein the digital element includes a promotion.
 17. The system ofclaim 1, wherein the digital element includes an advertisement.
 18. Thesystem of claim 1, wherein the digital element includes a link.
 19. Amethod, comprising: receiving an indication that a device is within afield of view of a digital element but not within a region associatedwith the digital element; determining that the digital element is to berendered; using a processor to generate an augmented realityrepresentation of the digital element in a rendered view of the regionwithout allowing access to a monetary value of the digital element,wherein the augmented reality representation of the digital element isnot indicated as being obtainable; receiving an indication that thesystem is within the region and in response visually indicate that theaugmented reality representation of the digital element is obtainable;receiving a user selection indication that selects the generatedaugmented reality representation to obtain the digital element; andproviding access to the monetary value of the digital element uponreceiving the user selection indication.
 20. A computer program product,the computer program product being embodied in a non-transitory computerreadable storage medium and comprising computer instructions for:receiving an indication that a device is within a field of view of adigital element but not within a region associated with the digitalelement; determining that the digital element is to be rendered;generating an augmented reality representation of the digital element ina rendered view of the region without allowing access to a monetaryvalue of the digital element, wherein the augmented realityrepresentation of the digital element is not indicated as beingobtainable; receiving an indication that the system is within the regionand in response visually indicate that the augmented realityrepresentation of the digital element is obtainable; receiving a userselection indication that selects the generated augmented realityrepresentation to obtain the digital element; and providing access tothe monetary value of the digital element upon receiving the userselection indication.